More Helmut Smits

The whole notion that advertising and brand worship today is almost comparable to religion in the middle ages. At least in a sense that most art is commisioned for advertising. Advertising is a truely fascinating science. The use of text or imagery to provoke emotion, be it nostalgia or confidence, is an interesting practice. I find that a lot of Helmuts work contains similar components or concept as advertising but playfully with one of the key components removed or changed.