More Helmut Smits

The whole notion that advertising and brand worship today is almost comparable to religion in the middle ages. At least in a sense that most art is commisioned for advertising. Advertising is a truely fascinating science. The use of text or imagery to provoke emotion, be it nostalgia or confidence, is an interesting practice. I find that a lot of Helmuts work contains similar components or concept as advertising but playfully with one of the key components removed or changed.

Artist of the week- Helmut Smits

So I've been about shitty about updating this. I blame my roommate's dog. Anywho, this time I want to share about a lesser obvious contemporary artist.

Helmut Smits. I couldn't find much about his bio, all I know is tht he ws born in 1974 and is based out of the Netherlands. He graduated Hertogenbosch Academy for Visual Arts in 2001 and has rarely shown his work in the US. Ironically a lot of his work is coping with American, consumerist and advertising culture.  The first piece of his I found was machine that turns Coca Cola into clean drinking water